FMG, a marketing platform for financial professionals, has acquired Testimonial iQ, an online reputation management service supporting the wealth management industry. The acquired firm has been rebranded as FMG Testimonials.
The acquisition, finalized in December, brings Testimonial iQ's compliant testimonials, reviews, referrals and client feedback tools onto FMG's marketing platform, making it easier for advisors to appear in local and AI online search results and convert that visibility into organic growth, FMG said.
Testimonial iQ helps advisors collect and manage testimonials derived from client surveys and Google Reviews and easily feature them on their websites, with required disclosures and built-in compliance oversight, FMG said.
"Organic growth is the defining challenge for wealth management firms today, and FMG is focused on being the industry's organic growth engine," FMG CEO Dave Christensen said. "The industry has a heightened focus on compliant client communication, and this acquisition is a direct and timely response to the evolving regulatory guidance on testimonials and reviews."
"Traditional search volume is projected to decline by 25% in 2026 as people shift to AI," said Susan Theder, FMG's chief marketing officer, citing a finding from Gartner Group. "We are already seeing that shift in behavior, daily AI search usage in the U.S. more than doubled over a six-month period in a recent study."
Theder added: "Firms that adapt will earn visibility and trust earlier in the decision journey, firms that do not will lose ground to those who do. AI models tend to reward what helps investors validate credibility quickly, strong reviews, compliant testimonials, and clear FAQs. When those signals are in place, the leads that come through are often more qualified and can convert at four to five times the rate of traditional SEO traffic. That makes a compliant review and testimonial strategy a competitive necessity, not a nice to have."
FMG Testimonials will continue to be available as a standalone product, or advisors can purchase it as part of FMG's integrated marketing solutions.
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