Osaic, the national wealth management firm, has named Shannon Reid as its new president, reporting to CEO Jamie Price.
Reid will assume the role Jan. 12. She joins Osaic following a “comprehensive search" that included both internal and external candidates, according to the announcement.
As president, Reid will lead advisor recruiting, retention and engagement initiatives while partnering across the organization to support same-store sales, on-platform asset growth and the expansion of Osaic’s “empowered independence” W-2 model.
Reid comes to Osaic after nearly two decades at Raymond James, where she most recently served as president of the firm’s independent contractor division.
She also held senior roles across the firm’s cash management, private client, practice management and retirement solutions businesses. Before Raymond James, Reid spent six years as a vice president at Goldman Sachs.
Price cited Reid’s experience leading advisor recruiting, growth and engagement at scale as key drivers of her appointment.
“With Shannon in this role, we are well-positioned to build on our momentum and continue delivering long-term value for our affiliated advisors, their businesses and their clients,” Price said.
He added that Reid’s appointment is part of a larger organizational realignment initiated this summer.
Reid said she was drawn to Osaic by the strength of its leadership team and culture.
“We are aligned in our commitment to doing the right thing for advisors and their clients, which makes this opportunity especially compelling,” Reid said. “The wealth management industry is evolving, and Osaic is well positioned to lead through its next phase of growth.”
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