As part of the ThinkAdvisor Luminaries Awards Class of 2025, Thrivent received multiple award nominations and recognition, including a win for Carolyn Sakstrup in the CMO of the Year category.

In this video from this year’s event in New York City, Sakstrup offers her insights into Thrivent’s success over the last 12 months, which included major changes to the company’s brand and marketing strategies. Sakstrup also speaks about the importance of teamwork and what advisors should know as the calendar turns to 2026.

Click on the video to see the full interview.

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