Social prospecting means different things to different people.
To some, it is engagement on social media platforms. To others, it is good behavior when you find yourself in a room surrounded by people who are older and wealthier. If you are that younger person, you might think that the wealthy do not make new friends. They do, especially those who own businesses that market to younger generations.
So you are in the room. What mistakes do you need to avoid?
People with money are constantly approached by those seeking to separate them from it. Salespeople are an obvious example, as are family members seeking investment in a business they are starting.
Other people want to get close not because they will get a new client or a new investor, but because they might benefit in other ways. They make friends but are alert for ulterior motives.
First impressions are made in one to seven seconds. To navigate that landscape when social prospecting, see the accompanying gallery for 10 missteps to avoid.
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