Hub International has published its private client outlook for 2026, finding affluent families are being more proactive and responsive to implementing risk mitigation measures and moving away from the assumption that a large standard insurance policy will cover everything.
Client behavior has changed significantly in the past several years, according to Katherine Frattarola, head of Hub’s private client group, especially in terms of risk acceptance.
“Our role as brokers is to work consultatively to help clients anticipate risk, strengthen their resilience, and make informed decisions that protect them through life events, property acquisitions, digital exposures and more," Frattarola said in a statement.
As the survey shows, only one in four respondents say they are willing to assume more risk for premium savings next year, down from 39% in 2023.
In response to market volatility and coverage gaps, many are raising deductibles, accepting carve-outs, and making more conservative insurance decisions. Others are investing in resilience measures such as wildfire-resistant materials, water-detection systems and cyber-security monitoring.
The study shows this shift in behavior of high-net-worth individuals embracing resilience and risk management strategies, while constructive, also presents some challenges. According to 77% of respondents, for example, difficulty securing adequate property insurance is an ongoing struggle.
Additionally, affluent families are facing increases in digital, cyber, and social risks, with nearly three in four reporting data loss or theft and over a quarter experiencing social media account hacking.
See the slideshow for a review of savvy 2026 insurance moves identified in the report.
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.