Does every agent or advisor hate prospecting?
The answer is probably yes.
Regardless, whether you're building a clientele of business owners or individuals, you always need to find more.
Prospecting might mean cold calling. It could be cold walking. It could be trying to get people to attend your seminars. Most people hate prospecting.
But, if you think about it, it's not that bad.
When you prospect, there's almost no risk of physical injury. You're often warm and comfortable. Your surroundings are pleasant. The risk of an accident or heart attack is minimal.
Put another way: Things could be worse.
For 10 activities that are worse, see the gallery accompanying this article.
If you were given the choice between these activities and prospecting, you might say, "I'd rather be prospecting."
Bryce Sanders, president of Perceptive Business Solutions Inc., has provided training for the financial services industry on high-net-worth client acquisition since 2001. He is the author of the book “Captivating the Wealthy Investor.”
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