Long-term care insurance and other LTC planning arrangements are having a moment.

Genworth has started a unit, CareScout, that's writing new, stand-alone long-term care insurance.

Lily Vittayarukskul recently clawed $7 million in seed capital from the arid startup fundraising soil to start Waterlily, which has has developed an LTC planning tool that's making deals with Nationwide, One America financial and CareScout.

Many life insurers are talking about the LTC riders and other care-related riders available with their life insurance policies.

But Northwestern Mutual, a company that has been encouraging people to plan for LTC needs for decades, has come out with a new batch of survey data showing that, for the most part, the loved ones of the 2,068 current and former informal caregivers in the survey sample did not plan for care-related financial needs especially well.

For a look at seven ways the survey participants have really paid for their share of care-related bills, see the gallery accompanying this article.

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