KKR and Apollo Global came out of what seemed like nowhere and used reinsurance deals and other deals to create annuity-issuing giants.

KKR's Global Atlantic generated $6.7 billion in new U.S. individual annuity sales in the first half of the year and ranked 13th in terms of production, according to LIMRA.

Apollo Global Management's Athene generated $17 billion in individual annuity sales and ranked second.

Barclays brought Robert Lewin, the chief financial officer of KKR, and James Zelter, the president of Apollo, to New York earlier this week for its annual global financial services conference.

The companies posted recordings of the events in the investor information sections on their websites.

For a look at 10 things Lewin and Zelter told big Wall Street investors about how their companies crashed through the annuity market gate, why it's hard for other companies to imitate them, and how the investment machinery supporting the annuities is working, see the gallery above.

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