Carson Group announced Monday the launch of a specialized Private Client Services team designed to help its financial advisors win and best serve the wealthiest clients, which it defines as those with $10 million or more in investable assets.

Speaking with ThinkAdvisor ahead of the announcement, Carson Group CEO Burt White said that the move reflects Carson’s continued commitment to support its advisors and fuel organic growth through “specialized, high-impact solutions.”

“This team is going to be traveling across the country to give advisors the expertise and confidence they need to win the business of clients with significant assets and highly complex financial situations,” White explained.

“Even experienced advisors need support as they help to coordinate every aspect of their highly affluent clients’ financial lives. This team is ready to deliver just that,” he explained.

The advanced planning team was “soft launched” earlier this year and has undergone a beta testing period that has shown a significant degree of success — including one Carson advisor winning a new client that already had more than $1 billion in assets. That’s a first for the firm, White noted.

“In the testing process, we’ve already helped over 20 partner firms win significant amounts of new assets,” the executive said. “We can’t wait for this capability to be rolled out more broadly. It’s going to make a big difference in organic growth.

"It will also add to the tailwinds we’re experiencing on the inorganic growth side," White said. "Advisor firm leaders looking for a place to base their practice are going to take note of this.”

Delivery of the new high-net-worth services will be led by Jamie Carroll, CFP, a Carson Wealth advisor with over two decades of experience serving high-net-worth clients. She’s backed by experts across a number of areas, including tax management, trust and estate planning, and multigenerational advice.

“Jamie’s leadership is a great example of how the practitioner-led model ensures advisors are fully supported,” the CEO said. “What’s really cool is that she is going to continue to spend a meaningful portion of her time serving her own longstanding clients, many of whom are in this ultra-wealthy niche. That will ensure the services we’re delivering really reflect what our advisors want and need on the ground."

High-net-worth clients really require services beyond traditional wealth management, according to Carroll: “That includes business exit planning, advanced estate and risk planning, succession planning and intergenerational coordination — in addition to concierge and lifestyle services.

“We’re eager to help other Carson advisors become the trusted partners that generational wealth expects,” she said.

Carson Group currently manages over $45 billion in assets and serves about 54,000 client families though 150-plus partner offices, including more than 50 Carson Wealth locations.

Pictured: Burt White

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