AssetMark said Friday that it plans to offer alternative asset classes, with new capabilities expected to launch in the fourth quarter. The strategic initiative will integrate private assets into AssetMark’s managed solutions and discretionary programs, which aim to help advisors deliver more resilient, personalized portfolios in a rapidly evolving investment landscape, according to the firm.

“Private markets are no longer optional — they’re essential to building modern, diversified portfolios,” said Lou Maiuri, group CEO and chair of AssetMark, in a statement. “We’re committed to helping advisors access these opportunities in a way that’s intuitive, scalable and aligned with how they serve clients today.”

The firm is currently conducting due diligence on private credit, private real estate and private equity funds — asset classes that offer differentiated return streams and potential for enhancing long-term outcomes.

"A portion of AssetMark’s discretionary strategies will be allocated to private markets, enabling advisors to access professionally managed exposure to these asset classes through integrated models," it said.

Plus, its UMA accounts and Adhesion Wealth platform will "provide advisors with the ability to invest in diligenced, semi-liquid private funds in a single custody account alongside other public security allocations, an approach designed to streamline advisor workflow and enhance the investor experience," it noted.

The private markets program, AssetMark says, will provide advisors with:

  • Professionally managed, diversified portfolios that allocate and rebalance across public and private markets in collaboration with top-tier asset managers.
  • A streamlined experience that integrates private assets into AssetMark’s technology-powered investment platform, unlocking advisor operational efficiency and scale.
  • Education and tools designed to help advisors understand how private markets fit into client portfolios and to communicate their benefits effectively.

AssetMark had over $139 billion in platform assets as of Dec. 31.

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