Cetera has appointed Andina Anderson as a managing director of digital solutions and the head of its RIA Blueprint platform. The platform is part of Cetera's multi-affiliation strategy supporting financial advisors who want to use the independent RIA model while avoiding many of the associated reporting and compliance burdens.
Anderson joins Cetera after two years as the chief customer officer at Juniper Square. Before that, she was chief client success officer at Envestnet, a role she took on after 15 years helping to lead Envestnet’s key Tarmac unit.
In the new Cetera leadership role, Anderson will oversee strategic growth across Cetera’s RIA Blueprint platform by promoting its delivery of core infrastructure, technology and specialized compliance services for advisors seeking to launch or grow their own RIA.
“Andina’s appointment marks a key milestone as we scale the RIA Blueprint platform to meet surging demand from growth-minded advisors,” Christian Mitchell, president of Cetera Solutions, said in a statement. “Her vision, executional strength, and industry credibility make her the ideal leader to expand choice, flexibility and advisor-centric value across our RIA ecosystem.”
Anderson said she is honored to join Cetera and lead a platform “designed for the modern RIA.”
“RIA Blueprint is uniquely positioned to help advisors grow with personalization, scale with confidence and remain in control of their business at every stage of their journey,” she said.
Pictured: Andina Anderson
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