Many agents and advisors cultivate niche markets. They have a connection differentiating them from their competitors.
Because of this special connection, people will take their calls.
You might think this only applies to people connected to a certain profession or sharing a military service background. But your college alumni connection can do the same thing.
The Old School Tie can mean lots of things. It can mean that alumni with fond memories of your school believe in mutual assistance.
Although the concept might have been stronger in the 1800s than it is today, you have a connection that other people do not.
This provides the opportunity to get in front of people, giving them a chance to get comfortable with you. People often do business with people they like.
For five ways you can put this strategy into practice, see the gallery accompanying this article.
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