Insurer survey results from Wink show that U.S. individual life insurance buyers were looking for some growth when they bought coverage.
The life and annuity industry tracking firm found that sales of indexed life insurance policies increased 9.2% between the fourth quarter of 2023 and the fourth quarter of 2024, to $868 million.
"We anticipate that indexed life will set another record in 2025," Sheryl Moore, Wink's CEO, said in a comment on the results.
Indexed life policies tie policy value growth to the performance of stock indexes or other investment indexes.
Sales of ordinary universal life products, which are similar but tie policy growth to the performance of the issuing insurers' own investment portfolios, fell 7%, to $89 million.
Sales of whole life policies, which provide a fixed rate of policy value growth, increased 4.5%, year over year, to $1.2 billion.
Credit: Tadamichi/Adobe Stock
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