Years ago, I heard about a financial services firm that took a booth at a big boat show in their city.
Amid all the yachts, sailboats and cabin cruisers was a table with a big sign reading, "How Will You Pay For It?"
The takeaway is that people with an interest in boats might also have the potential to be clients on the lending side at the financial services firm.
There are many ways you can team up for joint prospecting efforts, provided the other party is not a direct competitor.
Let us look at five situations where you might team up with another business seeking to gain clients and benefit from the synergy of two client bases coming together.
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