The private investing group of Cresset Partners is taking on a new name, Peakline Partners, in a move meant to reflect the organization’s development as an independent entity.
As Peakline, the firm will maintain its core strategy of supporting families, family offices and other wealth advisors. It will also retain its team and leadership, according to the announcement.
Cresset Asset Management, which is Cresset’s main wealth advisory business, will keep its original branding and will continue to draw on Peakline’s private markets expertise.
Bill Rudnick, executive managing director of the renamed Peakline Partners, said the time is right for the organization to “stand on its own as an independent private investments business.”
“We will continue to rely on our extensive industry knowledge, large professional networks, and relationships with Cresset and the broader private wealth and family office market to access compelling private market opportunities,” Rudnick said in a statement.
Rudnick noted that the firm was created in conjunction with Cresset Asset Management to address the complex needs of successful business owners, entrepreneurs and multi-generational families of wealth.
“We believe that the need to provide access to high-quality private investments has grown substantially,” he added. “Peakline is well-positioned to address that need.”
Peakline’s fund offerings, after seven years of operation, have deployed more than $3.7 billion across real estate, private equity, private credit, venture capital and other alternative asset classes.
Pictured: Bill Rudnick
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.