LPL Financial said Monday that financial advisors William “Bill” Bruen Jr. and Andrew Bruen have joined the independent broker-dealer from UBS, where they reported working with about $1.3 billion in investor and retirement plan assets. They are now part of Paradigm Partners, the newly formed independent channel of Paradigm Wealth Management.

“We understand that successful advisors like the Bruens want the freedom to choose what suits their clients’ needs and the autonomy to shape and enhance their client relationships. We look forward to supporting their growth as they build on their family’s impressive legacy,” Scott Posner, LPL executive vice president of business development, said in a statement.

The Bruen family’s work in providing investment advice and wealth management services in Morristown, New Jersey, goes back to 1922, when James Bruen set up a practice. Son William joined the business in 1950 and retired in 2020 — with William Junior and Andrew carrying on the family legacy since then.

“For over a century, our practice’s guiding principle has been to provide clients with ‘a plan for today, tomorrow and generations to come,’” Andrew said. “We want to empower individuals and families to build lasting legacies through steadfast wealth management backed by personal relationships.”

The family members say they “are proud to launch their new independent practice Bruen Wealth Management” with LPL.

“By going independent with LPL, and with an added layer of support from Paradigm, we control the legacy that our family has sustained over the past 103 years, which is diligent care of our practice and clients,” Bill said in a statement.

Bill serves on the board of the Foundation for Morristown Medical Center, is a member of the Washington Association of New Jersey, chairs the Brookfield Legacy Society and also is a trustee emeritus of the U.S. Naval Academy Foundation.

Andrew has served as a volunteer at Morristown Medical Center, is a member of the Brookfield Legacy Society Committee and is on the board of the New Vernon Cemetery Association.

“We are so pleased to welcome Bill and Andrew to Paradigm Partners," Andrew Koltunowicz, managing partner at the advisory group, said in a statement. “Their longstanding history in their community, commitment to clients, multi-generational wealth management expertise and focus on delivering personalized advice make them an ideal fit for our firm.”

LPL Financial serves over 28,000 financial advisors and the wealth management practices of about 1,200 financial institutions, which work with a combined $1.8 trillion in brokerage and advisory assets.

From left: William “Bill” Bruen Jr. and Andrew Bruen

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