From a digital marketing prospective, I recommend all advisors begin building their online reputation right away. A few things that will help get you started in building an online reputation are a professional website, a Yelp business page, a Google business page, a Bing business page, and a Facebook business page.
It is very important to include a detailed description of all your services on the business pages, because the search engines use this content to display your business to local customers.
Ask all of your loyal clients to provide online reviews of your service on any and all of the above listed web properties. Online reviews will enable your business to stand out and begin attracting new customers. When you build your online reputation, it will stay with you for the long run, regardless of which company you are with at the time.
Brian Greenberg, CEO True Blue Life Insurance
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