Don’t let a binders meme stick to you: 7 ways to say it better

In addition to endless .gifs and tweets, the "binders full of women" meme also offers an important lesson: label yourself, your organization or your idea before someone else does it for you. Kare Anderson, co-founder of the Say It Better Center, offers seven tips that can help, like piggybacking on a familiar slogan or presenting a summary up front.