Your company needs a mobile strategy yesterday – and these numbers prove it

A report from eMarketer found that mobile marketing accounted for less than 1 percent of worldwide ad spending in 2011. Why is this significant? Well, a separate survey found that one-third of respondents would rather give up sex than their smartphone. With that many people dedicated—even addicted—to their smartphone, it begs the question why more companies aren't making mobile technology a part of their advertising strategy.