As you're building your website's content there's one thing to really be careful of: "keyword stuffing." Continuously repeating your keyword phrase ("Texas Business Insurance," for example) to achieve an abnormally high density is known as keyword stuffing. Search engines eventually take note of this tactic and marginalize the webpage, causing inferior rankings. So, word of warning and avoid it.
Source: Alan Blume is an author, and as founder and CEO of StartUpSelling Inc., he works with small businesses on lead generation, sales, marketing, website design and branding. For more information, go to www.StartUpSelling.com.
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.