A Facebook fan is worth $136.38, according to a June study by Syncapse. Not only that, it turns out Facebook fans are 28 percent more likely than nonfans to continue using a brand and 41 percent more likely than nonfans to recommend a fanned product to their friends.
While this report may not directly apply to financial advisor and investment firms, it points to a new and largely untapped referral source for savvy financial advisors.
Here are seven steps for a successful–and compliant–Facebook page for your business:
- Set up a Facebook page for your independent advisor firm or see if your corporation already has a Facebook page.
- Commit to having an active social media presence with weekly posts, not just a static ad.
- Invite your most influential clients and relationships to "Like" your page. Facebook helps you do this.
- Choose your fans wisely. Avoid the mistake many people make of adding fans who are not relevant to your business.
- Keep those relationships in your personal Facebook page.
- Post valuable, compliant information for your audience. This can include current news, discussion questions or other helpful information.
- Make sure your posts are done within the requirements of your corporate and regulatory guidelines. Socialware is a company that specializes in helping regulated firms with compliant social media policies and practices.
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Debbie Nixon, founder of coaching company Masterful Advisor, has more than 20 years of experience as a financial advisor, coach and performance expert. For more information and tips from Nixon, go to http://www.masterfuladvisor.com.
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