John Hancock Financial is providing brokers and consultants with a new interactive Web site to help them market long term care insurance plans to small- and medium-sized businesses
The site, www.GetMoreWithMultilifeLTC.com, includes information and tools to help worksite benefit advisors in planning LTC insurance benefits for employers with up to 1,000 employees, according to Hancock, Boston, a unit of Manulife Financial Corp., Toronto.
The site covers such topics as prospect evaluation, strategies for starting the LTC insurance discussion with business managers, talking points and sales collateral for use with employers, funding approaches for different LTC insurance products and strategies for getting the most out of group enrollments.
Advisors can also use the site to enlist the aid of Hancock enrollers in conducting employee meetings, the company says.
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