Stephen Drain, senior VP of marketing for Topeka, Kansas-based Personalized Brokerage Services, LLC, recently sat down with Senior Market Advisor's editor, Daniel D. Williams, to discuss marketing strategies. Some of the highlights include Drain's thoughts on the evolving marketplace; the best ways to market to boomers; and the most effective ways to differentiate marketing strategies to boomers and seniors.
NOT FOR REPRINT
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.