To Learn More About Behavioral Finance . . .

Against the Gods: The Remarkable Story of Risk

by Peter L. Bernstein

(John Wiley & Sons, 1996)

Choices, Values, and Frames

by Daniel Kahneman and Amos Tversky (eds.)

(Cambridge University Press, 2000)

Inefficient Markets: An Introduction to Behavioral Finance

by Andrei Shleifer (Oxford University Press, 2000)

Investment Madness: How Psychology Affects Your Investing and What to Do About It

by John R. Nofsinger

(Financial Times/Prentice Hall, 2001)

ONLINE

Incorporating Behavioral Finance Into Your Practice

by Michael M. Pompian and John M. Longo

www.fpanet.org/journal

Using Behavioral Finance to Improve Client Communications

by Dan Moisand

www.fpanet.org/member/practice_center

Behavioral Finance: An Alternative Investing Future?

by Mark P. Hurley and Tom Fuller

www.fpanet.org/journal

Introduction to Behavioral Finance

by Undiscovered Managers

www.jpmorganfunds.com/undiscoveredmanagers/research