NU Online News Service, Feb. 28, 5:42 p.m. – The American Association of Health Plans, Washington, is launching an ad campaign in movie theaters to draw attention to rising health care costs and the plight of U.S. residents who are losing health insurance.
The ads tell moviegoers that, by the time a two-hour film ends, 465 additional Americans will lose their health insurance.
The ad features an "AAHP Cost Calculator" that humanizes the effects of rising health care costs, the AAHP says.
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