BizEquity, WSJ Pro Partner on Valuation Tool

BizEquity, a cloud-based valuation provider, announced on Tuesday that it is partnering with the Wall Street Journal Pro on a new valuation tool to help financial advisors serving business owners.

Wall Street Journal Pro is a premium membership service built by The Wall Street Journal and Dow Jones.

The WSJ Pro Business Valuator is aimed at private equity investors, merger and acquisition advisors, and entrepreneurs. It uses data from BizEquity to provide valuations for business owners and their advisors. It also uses publicly available data to estimate the value of private businesses.

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The tool also gives users access to a curated list of news and analysis by The Wall Street Journal. It will be available as an additional offering to WSJ Pro and Wall Street Journal members.

“There is no better source of financial news and information than The Wall Street Journal and Dow Jones,” Michael Carter, founder and CEO of BizEquity, said in a statement. “We are extremely proud to work with the WSJ Pro team to offer our product to a whole new subset of the financial services community.

Carter added that “business valuation knowledge is one of the last bastions of data yet to be democratized through the internet. We are proud to be the leader in this new market.”

Will Wilkinson, general manager of WSJ Pro, said, “WSJ Pro is focused on providing our members with the richest knowledge possible to help them make better informed decisions. This new, market-leading valuation tool combines WSJ Pro’s premium content with BizEquity’s expertise in business valuation and big data, offering increased value for our members.”

--- Watch SMA Manager of the Year Jon Christensen on Valuation and Business Analysis on ThinkAdvisor.

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