Our website and email newsletters are changing

Opinion

We are changing in the hope that we can do a better job of helping you guide your clients through whatever lies ahead. (Photo: Andre J. Spidjass/Thinkstock) We are changing in the hope that we can do a better job of helping you guide your clients through whatever lies ahead. (Photo: Andre J. Spidjass/Thinkstock)

Your world is changing rapidly, and our world is changing along with it.

We are reconfiguring the LifeHealthPro.com website and the LifeHealthPro.com family of email newsletters to improve our focus on helping you do a better job of serving employers and their employees, or advising clients about their life insurance, health insurance and retirement planning needs.

Related: This is why you matter

LifeHealthPro.com and its newsletters are part of ALM, which is also the parent of BenefitsPRO and of ThinkAdvisor, a collection of resources for financial advisors.

The editors of BenefitsPRO will take charge of the Health Care Reform Watch email newsletter.

The LifeHealthPro website will become the Life Health section of the ThinkAdvisor website, and ThinkAdvisor will become the parent of four revamped email newsletters for readers with an interest in life insurance, health insurance and annuities: the ThinkAdvisor Life/Health Daily, the ThinkAdvisor Life/Health News Flash, the ThinkAdvisor Life/Health Weekender, and the ThinkAdvisor Annuities Insider.

I'll edit the ThinkAdvisor insurance section and newsletters.

Change can be unsettling, but it is, of course, inevitable.

LifeHealthPro has been part of ALM's National Underwriter family of publications, such as the National Underwriter Property & Casualty print publication.

Related: 7 reasons National Underwriter’s new New York location blows my mind

National Underwriter P&C, in turn, is descended from The Western Underwriter, which started out as The Ohio Underwriter, which came to life in 1896. The Ohio Underwriter itself absorbed a Chicago-based insurance publication, the Black & White, in 1899.

The original editors always emphasized the need to keep up with the times, and bragged, in large type, about the size of their telegraph services budget.

I personally came in as an associate editor at National Underwriter in 1996, when we still saved our articles on floppy disks, and carried the floppy disks to another editor to get the articles into the print publication. We did not have a website. We had one computer that was hooked up to something called the "Internet." Sometimes, we summoned up the nerve to start up that computer... and look in university card catalogs.

Today, you face pressure from technology, from hackers, from your everyday regulators, and from dreamers who know they can get health care policy and tax policy right, this time.

We hope our new configuration will strengthen our ability to support you, by giving you the information you need to see how everything is changing, and why, and how to turn all that change into a powerful source of energy for your endeavors.

Allison Bell is a senior editor at LifeHealthPro.com.

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