Please see these research articles for more information on behavioral finance.
Boonme, Kittipong, Bartlomiej Hanus, Victor R. Prybutok, Daniel A. Peak, and Christopher Ryan. “Visual Information Influences Consumer Fast-Food Choices.” Nutrition & Food Science 44, no. 4 (July 8, 2014): 279–93.
Choi, James J, David Laibson, Brigitte C Madrian, and Andrew Metrick. “Defined Contribution Pensions: Plan Rules, Participant Choices, and the Path of Least Resistance.” In Tax Policy and the Economy, 16:67–114. MIT Press, 2002.
Karlan, Dean, Margaret McConnell, Sendhil Mullainathan, and Jonathan Zinman. “Getting to the Top of Mind: How Reminders Increase Saving.” National Bureau of Economic Research Working Paper, 2010.
Kaustia, Markku and Milla Perttula. “Overconfidence and Debiasing in the Financial Industry.” Review of Behavioural Finance 4, no. 1 (July 6, 2012): 46–62.
Larrick, Richard P. “Broaden the Decision Frame to Make Effective Decisions.” In Handbook of Principles of Organizational Behavior, 2nd ed., 461–80. Chichester, UK: Wiley and Sons, 2009.
Madrian, Brigitte C., and Dennis F. Shea. “The Power of Suggestion: Inertia in 401(k) Participation and Savings Behavior.” The Quarterly Journal of Economics 116, no. 4 (November 1, 2001): 1149–87.
Milkman, Katherine L., John Beshears, James J. Choi, David Laibson, and Brigitte C. Madrian. “Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates.” Proceedings of the National Academy of Sciences 108, no. 26 (June 28, 2011): 10415–20.