Can Robo-Advisors Really Be Fiduciaries?

SEC Commissioner Stein says agency must tackle the issue; Oranj CEO argues robos are more like brokers than RIAs

How should robo-advisors be regulated? That’s a question the Securities and Exchange Commission must tackle, as assets managed by these firms will surge to $2 trillion in the next five years, argues SEC Commissioner Kara Stein.

The robo-advisor concept “did not even exist when most of the laws applicable to investment advisors were drafted,” Stein noted during a recent speech. “Most of these laws are based on the idea of a human investment advisor on the other end of the phone or sitting across the table from you.”

The “linchpin” of investment advisor regulation, Stein continued, “is the fiduciary duty,” which means that the advisor “must avoid conflicts of interest and cannot take unfair advantage of a client’s trust.”

But what does a fiduciary duty “even look like or mean for a robo-advisor?” Stein wondered. “The idea of a robotic entity that automatically generates investment advice certainly bumps up against what we would traditionally think of as a fiduciary.”

Can robo-advisors “be neatly placed within our existing laws," she asked, "or do we need certain tweaks and revisions?”

Investors may not realize that robo-advisors “will not be on the phone providing counsel if there is a market crash,” Stein said.

Stein was citing in her speech recent figures released by Cerulli Associates that robo-assets would jump 2,500% over the next five years, to $489 billion. Betterment, for instance, announced in early November that its assets tripled during the first 10 months of this year to $3 billion.

Stein noted the features that attract investors to robo-advisors. “On your smart phone, you can access automated investment advice. Services range from portfolio management to asset allocation to financial planning. You never interact with a human being. Computer algorithms essentially provide customized advice to investors about how they should invest. Fees and minimum investment amounts tend to be lower than traditional financial advisors. These services are easy to use and you carry them everywhere you go on your phone.”

Indeed, robo-advisors like Betterment and Wealthfront, which are registered with the SEC as advisors, should come “under fire,” argues David Lyon, CEO and founder of Chicago-based Oranj, a digital practice management software tool for advisors.

Innovation “challenges laws and is a healthy process to go through,” Lyon says, noting that when it comes to regulation, it’s important to distinguish between robo-advisors that are registered investment advisors and those that aren’t.

Robo-advisors “are not fiduciaries under the standard applied to RIAs, and should consider registering as a brokerage service where that standard is not applied,” Lyon maintains.

Robo-advisors “are not really ‘advisors’ as much as they are really an investment brokerage service,” Lyon argues. “Without taking into consideration an investor’s 360 financial picture and goals, robo-advisors cannot uphold the fiduciary standard.”

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