Ben Lytle's New Company Signs Prudential

Ben Lytle's new company will be providing independent living program services for long-term care insurance (LTCI) policyholders at Prudential Financial Inc. (NYSE:PRU).

Prudential, Newark, N.J., has picked Univita Health Inc., Scottsdale, Ariz., to give the policyholders and their relatives or other care managers counseling services, information services and care management services that might help keep the policyholders in their homes.

Univita can arrange for evaluators to determine how independent frail or disabled people are and how much help those people might need to continue to live at home.

The company also has an independent living resource library and supplies access to a network of about 200,000 home care and home services providers. Relatives or other care managers can use the home care provider service to arrange for skilled nursing care, infusion therapy, wheelchairs and other durable medical equipment, help with the activities of daily living, medication management, and other services.

Univita also runs a private, Internet-based communication system that relatives and caregivers can use to coordinate care.

Univita has health management utilization accreditation from URAC, Washington.

Lytle, the chairman of Univita, is a former chairman of Anthem Inc., Indianapolis. He helped turn Anthem into a company that was big enough and successful enough to acquire what was then WellPoint Health Networks Inc., Woodland Hills, Calif. Anthem changed its name to WellPoint Inc. -- but the headquarters of the company moved to Indianapolis.

Hugh Lytle, the son of Ben Lytle, is the president of Univita.

The Lytles announced the formation of Univita in December 2008. They accelerated the development of the company by acquiring an existing caregiver Web support services company in February 2009.

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