From the February 2010 issue of Investment Advisor • Subscribe!

So You Want to Have a Profession?

Bob Clark not-so-humbly presents the following five standards--almost an oath!--that will clearly and unambiguously define a new profession of Independent Financial Advisors.

Standard One: I have a fiduciary duty to put the clients' interests first

Standard Two: I must be paid directly by the client

Standard Three: I cannot have outside business affiliations

Standard Four: I have professional education and credentials

Standard Five: I am independent

To respond to Mr. Clark's suggestion, please visit his Clark at Large blog at

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