From the January 2010 issue of Boomer Market Advisor • Subscribe!

How well do you know your baby boomer clients?

The majority of baby boomers are white, married, have some college education and were employed in 2006, says a report from the U.S. Census Bureau. The report is a new analysis of 2006 data, the first time the government has examined specifics on boomers since 1996.

Newsweek, which details the data, says boomers make up about 26.1 percent of the U.S. population, or an estimated 78 million people.

Knowing a lot about the age group will help identify demographic and social trends, Carrie Werner, the U.S. Census Bureau statistician who did the report, told the publication. "This is one of the biggest generations this country has ever seen."

Nearly 86 percent of the generation was born in the USA, while 14 percent were foreign born.

Five states with the largest number of baby boomers:

  1. California
  2. Texas
  3. New York
  4. Florida
  5. Pennsylvania

Five counties with the most Boomers:

  1. Los Angeles County, Calif. (L.A., Long Beach, Santa Ana)
  2. Cook County, Ill. (Chicago, Naperville, Joliet)
  3. Harris County, Texas (Houston, Sugar Land, Baytown)
  4. Maricopa County, Ariz. (Phoenix, Mesa, Scottsdale)
  5. Orange County, Calif. (L.A., Long Beach, Santa Ana)

SOURCE: U.S. Census Bureau and Newsweek

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