October 22, 2009

Baby boomers aren't narcissists

Are you kidding? Well, actually no. That's the result of a three-decade long study anyway. Susan Krauss Whitbourne, psychology professor at the University of Massachusetts at Amherst, analyzed data from a study begun in 1966 at the University of Rochester in New York.

"It's wrong to say baby boomers are selfish and only care about staying young," said Whitbourne. "They have a feeling of connection to younger generations and a social conscience."

The most recent survey, which included leading-edge boomers in their mid to late 50s and trailing edge boomers in their mid-40s, found that boomers have found fulfillment outside of their careers through volunteering.

"There is a real concern about social well-being that goes back to the core values they developed in college," Whitbourne says.

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