From the September 2009 issue of Investment Advisor • Subscribe!

What Representatives Wish For

A sidebar to "Chosen"

On the ballot each year, the Investment Advisor editors ask voting representatives to tell us what products or services they wish their current broker/dealers offered, but don't. Here are the most commonly cited "wants" from this year's 3,577 validated voters, expressed as a percent of the total answers provided:

Providing group health insurance 7.4%

Offering better technology support 6.4%

Consolidated client statements 3.9%

Providing better marketing support 3.9%

Implementing paperless systems 3.4%

Becoming self clearing 3.0%

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