From the September 2008 issue of Boomer Market Advisor • Subscribe!

September 1, 2008

Aussie boomers binge on booze

Australian baby boomers are out-drinking their teenage children, with figures revealing parents are drinking more than 20 drinks a week. Okay, but c'mon, this is Australia we're talking about.

According to The Daily Telegraph, while teens have long been considered the most likely to binge drink, the latest study - released today - shows adults are Australia's biggest offenders.

Reporting on a study released by GlaxoSmithKline, the paper says almost 10 percent of people aged between 55 and 64 had 20 or more standard drinks in a week, compared with 8 percent of 18- to 24-year-olds. Alarmingly, the GSK Health Index confirmed young people were being introduced to alcohol. Nearly 11 percent of young adults were under the age of 12 when they first had alcohol.

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