From the May 2008 issue of Boomer Market Advisor • Subscribe!

A brain workout

According to, a new "brain fitness" software industry is emerging as aging baby boomers seek to keep not only their bodies, but their minds from getting old.

According to the site, experts say the up-and-coming industry could resemble the health club boom fueled by baby boomers' desire to delay cardiovascular and other diseases. But this time, baby boomers would be looking for ways to delay conditions such as dementia and Alzheimer's disease.

Even health insurers are participating, says the site. For example, Humana has teamed up with Posit Science, which makes programs to enhance memory and learning, to offer discounted brain fitness programs to certain Medicare members.

However, it's not only baby boomers driving the trend. The Web site reports young adults and children also stand to gain from 'brain fitness' methods such as brain stimulation and computer programs as alternatives to pharmaceutical treatments for various conditions.

For more information, visit

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