From the April 2008 issue of Boomer Market Advisor • Subscribe!

Aviva Life and Annuity Co.

Peace and prosperity. This is how many of your Baby Boomer clients define the ideal retirement. They want enough accumulated assets to enjoy a comfortable lifestyle in their golden years, and they want the peace of mind of knowing they won't outlive those assets.

Ten years ago, Aviva Life and Annuity Company responded to this growing need for a product that addressed both asset accumulation and preservation, and introduced one of the first lines of fixed indexed annuities. With its guaranteed interest rates and interest crediting formula tied to the performance of a market index, the Aviva fixed indexed annuity was perfectly positioned between low-risk, traditional fixed interest products and higher-risk variable interest rate vehicles.

Today we are one of the leading providers in this booming market, giving us a favorable position to capitalize on the millions of retiring Baby Boomers and the trillions of dollars in retirement assets they've accumulated. Our Income Series, BPA Series and MultiChoice Series are among the best performing in the industry, and we were one of the first carriers to offer a Guaranteed Minimum Withdrawal Benefit on fixed indexed annuities.

And Aviva continues to be an innovator in fulfilling the ever-changing needs of this generation. We recently introduced our LifetimePay Plus Rider, a product enhancement that includes guaranteed lifetime income, a longterm confinement benefit and our exclusive Wellness for Life program. With the purchase of the LifetimePay. Plus, your clients gain free access to health information and resources provided by Mayo Clinic Health Solutions, including a health risk assessment, access to Mayo's 24-hour nurse hotline, a website with personalized health and wellness information, a quarterly newsletter and discounts on Mayo Clinic books through the Mayo Clinic online bookstore.

Think about the advantages of being able to offer one product that helps meet your clients' retirement income needs while at the same time addressing their desire to maintain a healthy lifestyle.

Aviva can also give you and your clients the peace of mind of knowing your carrier is financially sound. At the end of 2007, we received ratings upgrades from three major rating agencies: A.M. Best, from A (Excellent) to A+ (Superior); Standard & Poor's, from A+ (Strong) to AA- (Very Strong); and Fitch Ratings, from A+ (Strong) to AA- (Very Strong). These upgrades will contribute greatly to our existing efforts to expand our distribution network and reach a wider group of customers.

Our primary goals at Aviva are helping our customers find the right products for their needs and providing ways for our distribution partners to grow their businesses. We accomplish these goals by offering a wide array of innovative and highly competitive life insurance and annuity products, strengthening our distribution relationships, and offering superior service.

Peace and prosperity, provided to you and your clients, by Aviva.

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