From the March 2008 issue of Boomer Market Advisor • Subscribe!

Shocker - Boomers are promiscuous

Social networking site lavalifePRIME reports on recent study that found that more than one-third of respondents ages 50 to 65 would be willing to sleep with someone on the first date. That's twice the number of Generation X singles (just 18 percent of the under-40 crowd) who would also say yes to a casual encounter.

Boomers are more open to sex because they grew up in an era of free love, sexual freedom, swingers, feminism and the introduction of the birth control pill, the site says. Generation Xers, on the other hand, grew up in an era of dire consequences for casual intercourse, such as STDs. Another important fact is that most boomers are past their reproductive years and are no longer interested in finding someone to start a family with. Although they do want a little romance first: 76 percent of boomer women said they'd be willing to go for it the first night if a man took them to dinner first and picked up the tab.

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