From the March 2008 issue of Boomer Market Advisor • Subscribe!

...and filling it with cool stuff

The Los Angeles Times reports that boomers demand chic styling.

A growing number of companies directed to the needs of seniors insist that home design doesn't stop at geezerhood or the first hearing aid, the paper says.

We're no longer stuck with grim, allfunction, no-aesthetic medical supply fare that adds insult to infirmity. Seniors and others now can choose from an array of chic aids that don't make them feel as if they've just been discharged from intensive care.

The Times lists websites such as Elderluxe and Gold Violin, as well as legendary architect and industrial designer Michael Graves, who is introducing a line of tub bars, canes and other aids for daily living that are sleek and modern.

Need a hand with the groceries? Forget that decrepit granny cart that looks as if it came from Woolworth's in 1962. Upgrade to a black patent leather shopping trolley from Murval of Paris, available from www.elderluxe.com.

An estimated 76 million baby boomers are entering Social Security territory, vaunted pocketbooks in hand. With 77 percent of all personal assets in the U.S. and half of all discretionary spending, the paper notes, boomers have a walletful of currency, and they're (obviously) looking to spend.

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