From the December 2007 issue of Investment Advisor • Subscribe!

What's in a Moniker?

The name of the newly merged firm of Kochis Fitz/Quintile is temporary, but will whatever new name is eventually chosen reflect the bigger ambitions of the firm?

Kochis: The name we have at the moment is cumbersome, but we've decided to use this juncture as an opportunity to move away from the personal names. We're willing to find a new identity to reflect the firm we intend to build together. Whatever national identity we have remains to be seen, but the name won't be either of the existing names.

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