From the November 2007 issue of Boomer Market Advisor • Subscribe!

No more leather bindings and bamboo poles

A recent study from the National Ski Areas Association finds an increase in the number of older skiers. Among the most prominent trends noted in the 2007 NSAA National Demographic Study is the continued aging of the visitor base, with strong growth in skiers and riders aged 45 and older.

The average age of participants has risen steadily from 33.2 in 1997 to 36.6 in 2006. Specifically, since 1997 the proportion of visitors aged 45 to 54 has increased from 14 percent to 19.4 percent. The proportion of visitors aged 55 to 64 has almost doubled from 4.6 percent to 9.4 percent and the proportion of visitors aged 65 and older has
also almost doubled, from 2.4 percent to 4.2 percent. Age differences across different regions of the country are dramatic. The Midwest has the youngest visitor base with a median age of 22, followed by the Southeast at 28, Pacific West at 32, Rocky Mountains at 39 and the Northeast at 40.

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