From the October 2007 issue of Boomer Market Advisor • Subscribe!

Green acres is the place for boomers

We know baby boomers are enjoying an increase in wealth and affluence, but we didn't realize just how much. The Daily Record reports that more boomers are taking up the sport of Kings. We're not talking sweaty guys in pork-pie hats clutching white slips of paper and yelling at closed-circuit TVs. We mean more boomers are buying horses -- for the first time -- later in life.

Greg Eliel, who conducts horsemanship clinics across the country, says the number of people buying and riding horses has increased steadily over the last few years, and boomer generation is a driving force behind the increase.

Baby boomers have wealth, and many find a unique enjoyment in owning a horse. "There's something very special about horses," he says.

The cost to buy a horse can vary tremendously. Eliel, who has 16 horses, told the paper that some of his horses -- warm bloods -- are valued at close to $100,000.

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