From the October 2007 issue of Boomer Market Advisor • Subscribe!

October 1, 2007

Generation O?

This is one we haven't heard of. Dr. Mansoor Madani has coined the term "Generation O" to highlight what he believes is an overweight and obesity pandemic among baby boomers.

"We blame this unfortunate transformation of fit and healthy baby boomer generation to Generation O on their dietary intake as well as reduction of the physical activities," explains Madani, Associate Professor of Oral and Maxillofacial Surgery at Temple University in Philadelphia. "Amazingly, this is one medical epidemic that is preventable with education and by changing the direction of food resources and daily activities."

According to Madani, Generation O includes all baby boomers and their children who gained moderate to significant weight from the mid-1970s to the present. The term is not limited to the U.S. population but is applied to many nations whose populations have become overweight or obese during the last three decades. According to the World Health Organization, it is estimated that over one billion adults in the world are now overweight and over 300 million are clinically obese. According to the CDC's National Center for Health Statistics, 63 percent of U.S. adults aged 20 years and older are either overweight or obese, and approximately 30 percent of adults are obese.

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