From the October 2007 issue of Boomer Market Advisor • Subscribe!

Ever heard of lifestyle centers?

Neither have we, but according to The Register-Guard in Eugene, Ore., we've certainly seen them, and their description might clue advisors in to how to best approach boomer clients.

The paper says lifestyle centers offer a mix of upscale retailers, restaurants and entertainment, and amenities such as fountains, courtyards and street furniture that encourage casual browsing. The popularity of lifestyle centers has taken off over the past 10 years, fueled in part by affluent boomers looking for a different shopping experience than that provided by regional shopping malls.

"Lifestyle centers as a whole are attractive to that group," Steve Korth, director of real estate development for McKay Investment Co., told the paper. "They're a little classier, with a higher-end appeal, that's more appropriate to that age bracket."

So does any of this transfer to boomers' financial planning experience? Upscale, affluent and low-pressure are all terms associated with the demographic and their investment habits. But will it adversely affect the so-called "mutual fund shopping malls" increasingly offered on institutional platforms? We'll keep you posted.

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