From the October 2007 issue of Boomer Market Advisor • Subscribe!

October 1, 2007

Boomers hire Oprah, fire Trump and live next to Hillary

Reinforcing that good listening skills beat hard nose business tactics (even if the latter nets a better deal), more boomers said they'd hire Oprah Winfrey over Donald Trump as their real estate agent.

When asked about the candidate they'd like as a neighbor, boomer respondents provided insight into the current presidential race. Democratic contender Hillary Clinton led the pack with 21 percent of the vote. Republican candidate Fred Thompson took second place with 13 percent followed closely by Democratic hopefuls John Edwards and Barack Obama (12 percent). Trailing the pack were Rudy Giuliani (10 percent), John McCain (8 percent) and former Massachusetts Governor Mitt Romney (6 percent).

Celebrities fared better, with Tiger Woods topping the neighbor list (24 percent). Others selected TV talk show hosts Regis Philbin and Ellen DeGeneres (15 and 14 percent, respectively), followed by actress Teri Hatcher of "Desperate Housewives" (8 percent).

On a more practical note, one out of five respondents to the ERA Real Estate Survey say they plan to move in the next five years and family emerged as one of the clearest priorities when considering real estate options. Three out of four say it is important to be near their family when considering their next move. Further, when considering buying a new home, 43 percent would purchase a home to be closer to work or family - up 10 percent from the previous year. For those considering an active adult community, family and friends should be nearby for 70 percent of those surveyed. For those in the market for a second or vacation home, nearly half (45 percent) would buy such a property for other family members.

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