From the September 2007 issue of Boomer Market Advisor • Subscribe!

Nursing homes 2.0

No more three patients to a room. Changes are under way in assisted care meant to appeal to aging boomers. The Forest Grove News-Times reports that some assisted living facilities feature medical suites with modern furniture, flat screen TVs, Wi-Fi and private living space.

The shift is the result of younger patients transitioning between hospital and home. Many of them have had heart
attacks or hip or knee replacements and won't stay more than 30-60 days.

"I've had several younger people in here and one of the first things they ask is, 'Can I use my computer?'" the paper quotes one administrator as saying. "Baby boomers will look for the nursing homes that have kept up with the times," she said. "It's good to plan ahead for the future. I think this is the way everyone's going to want it."

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