From the August 2007 issue of Boomer Market Advisor • Subscribe!

August 1, 2007

Invest in what you believe

We recently reported on a survey from Fidelity that finds the boomer demographic as a whole pledged 25 percent more to charity in 2006 than they did in 2005. Donations averaged $6,000, which is higher than any previous generation. No surprise -- boomers retain their flower-power sensibility, and 51 percent of those surveyed picked "a feeling of social responsibility" as their main reason for giving. They want to leave a legacy; not just for their family but also for society as a whole. Advisors can effectively appeal to the boomer set by ramping up on the latest charitable giving strategies, which is our focus this month.

With this in mind, we're searching for strategies that appeal to the unique gifting desires of the boomer demographic. Do you have forward-thinking strategies about charitable giving best practices and socially responsible investing? If so, we want to hear from you. The best advisor submission -- based on the creativeness of the strategy and the percentage of your business that comes from charitable giving techniques -- will be named 2008's Socially Responsible Advisor (see page 41 for more information).

If you're chosen, a charitable gift will be made on your behalf to Adelante, a nonprofit organization specializing in micro-lending in Central America. You'll travel with us on a seven-day, six-night trip to Honduras to see your gift in action. Your trip experience, as well as your gifting strategies and philosophies, will appear as a cover feature in the August 2008 issue of Boomer Market Advisor.

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