From the August 2007 issue of Boomer Market Advisor • Subscribe!

Boomers pump up

According to the Associated Press, more gyms are opening with boomer needs in mind. The wire service reports that one such gym, Nifty After Fifty, plays softer music than a typical gym, and uses smooth, air pressure-driven equipment for strength training, as opposed to typical metal weights. So does Healthfit, a club based in Needham, Mass., where paintings adorn the walls and the average client is older than 50. FitWright, a club in Dedham, Mass., has seen particular interest recently from people in their 60s and 70s, and offers a special "gentle yoga" class for its less-limber members.

The AP says the business potential is huge, and expanding. Club 50, a fitness chain for the over-40 crowd, has mushroomed to more than 40 franchises since opening in 2003.

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