From the July 2007 issue of Boomer Market Advisor • Subscribe!

Publishers target boomers with large-type books

If you're frustrated with clients who aren't reading their investment policy statements, we might have an answer - consider increasing the font size. The Hartford Courant reports that Simon & Schuster, Penguin Group, Harlequin
Enterprises, Random House and HarperCollins have recently launched large-print-lines designed to target squinting baby boomers.

According to the paper, the new paperback and hardcover books "feature bigger type, more generous spacing and the same cover art as smaller print versions. What they don't include is any suggestion that the 'comfort-read' type has anything to do with getting older."

The story quotes Lighthouse International, a group that helps people deal with loss of vision, as saying that 17 percent of Americans 45 and older have some form of visual impairment. In 2010, all boomers will have reached that milestone birthday -- a group of about 20 million -- and most will be feeling the effects of presbyopia, the inability to focus on objects close up.

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