From the March 2007 issue of Boomer Market Advisor • Subscribe!

Fun with Mary and James

A recent issue of Harvard Business Review reports on the efforts of two Babson College professors in the field of knowledge management. In a typical knowledge interaction (their term), they found the search for needed information on the Internet accounts for 10 percent of the individual's time, yet the time it takes to understand and effectively adapt the knowledge -- 50 percent.

So what does all this mean? Boomer statistics are relatively easy to come by. Figuring out their relevance to your business is somewhat more difficult, and we've decided to help with the process. The result is our debut Baby Boomer Lifestyle Survey. With a heavy assist from Mathew Greenwald and Associates, we asked a cross section of baby boomers about everything from how often they eat out in a given week, to the way in which they receive and digest news, to their single most important activity in retirement. You'll be surprised by the results, and how much can be gleaned from the information we captured.

The raw data is accompanied by our own analysis, and we tie it directly to your business and the way in which you serve your boomer clients. Some of the conclusions you'll agree with -- some not. But detailed psychographic and demographic information to help you better relate is never a bad thing. So grab a hot dog and enjoy.

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